In September, there were 6,828 new Model 3s registered in the Western European country, while the Mercedes C-class, BMW 3 series and Audi A4 added up to just 6,100 vehicles.
According to a report from WirtschaftsWoche magazine, with data from the German Federal Transport Agency (KBA), the Tesla Model 3 is only one competitor, the Volkswagen Golf, with a difference of only 58 vehicles. Even as Spiegel noted, Tesla has dominated the market, and is almost winning the “king of sales” from Golf.
Meanwhile, sales of the three German luxury rivals combined are inferior to the Model 3. Specifically, Audi A4 sold only 900 cars in September, Mercedes C-class was 2,200 units and BMW 3 series best but only about 3,000 cars.

Tesla Model 3 in Germany. Photo: Tesmanian
The German magazine pointed out that the September numbers did not represent full-year results, and noted that the low number of new car registrations for luxury automakers in the country seems to be mainly due to the chip crisis , which is affecting the industry as a whole.
Tesla is estimated to sell 23,000 Model 3s in Germany this year. Audi, BMW and Mercedes will each have higher-than-expected numbers.
The data provided also shows the trend of shifting to electric vehicles. In September, sales of gasoline-powered cars decreased by 41% compared to the same period in 2020, while diesel cars also decreased by 54%. In contrast, hybrid vehicles increased by 11%, charging hybrids increased by 14% and pure electric vehicles increased the highest, 59%.
On October 9, at an event at Tesla’s new factory near Berlin, Germany, CEO Elon Musk said that the first cars could roll off the production line as early as November. But Musk added that production may take longer than expected to reach the target of 500,000 vehicles per year.
Source: vnexpress.net